Legal Alien: A Scotsman in Montreal

What's in a name?

So my university has just invested in a new "corporate visual identity." Or in other words, a logo. I shudder to think how much time and effort went into this but we changed from this

to this

What's scary are the rules and regulations surrounding the use of it. Here is a handy guide to what you're NOT allowed to do

1. Rearrange the colours
2. Create the marque in any other colour than Purple and Black
3. Stretch or condense the marque
4. Create your own logotype
5. Rearrange the order of the marque
6. Use the logotype without the crest
7. Change the proportions of the elements within the marque
8. Create your own division logotype. All existing ones should be replaced. Please contact the Marketing Department.
9. Place the marque on a busy background
10. Place the marque on a photographic or coloured background which has insufficient contrast
11. Under any circumstances use the old marque.